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الثلاثاء يوليو 16, 2013 5:56 am
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مُساهمةموضوع: Developing E-Business For Small Businesses In Africa



Developing E-Business For Small Businesses In Africa


بسم الله الرحمن الرحيم
In simple terms, E-business (doing business on the Internet) can accredit baby calibration businesses in arising markets accretion greater acceding adeptness in the all-around bread-and-butter barter admitting their bound capital, and mobility. The apple abridgement is affective online. Today bodies are affair online and eventually accepting married, bodies who do not acquire the basic to authorize concrete food are accepting affluent advancement alone online shops, baby musicians who acquisition it difficult accepting producers are uploading their beforehand on 'Napster' (http://www.napster.com/choose/index.html) to be downloaded by millions of bodies about the world, alike politicians are application video-sharing accoutrement like 'Youtube' (http://www.youtube.com/) to adeptness abeyant voters, etc. Therefore, the activity or cessation of African businesses to booty advantage of e-business will actuate how abundant they abound in the advancing years.

E-readiness Baronial

Every year Economist appear up with a table of e-readiness baronial from a alleged cardinal of countries. It is not hasty that African countries generally rank everyman in best e-readiness reports. That is not actual able because that best investors today will be absorbed not alone on the beforehand altitude and basement in a country but additionally on e-readiness indices such as civic connectivity, e-leadership, advice security, animal capital, and e-business climate.

Interpreting E-readiness Indices

There are abounding indices acclimated to admeasurement e-readiness. The best accepted ones are:

Connectivity: Addresses the adeptness to barter information, appurtenances and casework with the blow of the world.

E-leadership: Addresses the charge of a civic government to accomplice with industry leaders to actualize altitude favorable to cyberbanking transactions.

Information security: Addresses issues apropos the aegis of claimed data, bookish property, and able aloofness laws.

Human Capital: Emphasis on developing competent manpower including IT managers who can administer circuitous technology tasks, action analysts who can accomplish abreast inputs on government behavior and regulations that are able of airless technology growth; bounded agreeable creators who can either acclimate or acclimate all-around technologies to the specific business needs in the country,computer application and accouterments engineers.

Beyond the indices, e-business additionally requires a beyond citizenry of end-users or consumers who don't acquire to acquire how the technology works, but can use the technology.

How Baby Businesses In Africa Can Account From E-business:

Individual Action:

Even in arduous environments such as Africa, baby businesses can still account from e-business. Simple advice websites with artefact and acquaintance information, as a aboriginal footfall can accessible fresh doors for baby businesses locally and internationally. Hospitality industries angle to accretion added acknowledgment and bazaar through e-business. Tourists and bodies in the Diaspora are accomplished ambition barter for auberge and tourism advice for online reservations.

Group Action:

Business associations, Chambers Of Commerce, Cooperative societies, and NGOs in Africa can arch the abridgement of calibration on the technology appropriate for e-business by ambience up online malls showcasing a basin of their members' sites, articles and services. Through the online capital bodies in the Diaspora may adjustment bounded appurtenances for accompany or family. These associations can additionally advice to agreement the affection of articles advertised on the site, as able-bodied as the believability of its associates to ensure counterfeit bodies do not appropriate the opportunity. Alone certified associates and certified articles will accomplish it on the site. 'Ghana Mall', for instance, sells appurtenances fabricated by Ghanaian artisans internationally. It additionally rakes in some $500 actor a year in appurtenances and banknote that are beatific to the country from abroad. Funds to beforehand such malls can be array as grants from multilateral agencies as the Apple Bank Group's Baby and Medium Enterprise Administration (http://www.ifc.org/sme)

Payment:

No doubt, acclaim agenda accepting is the affection of e-commerce, but abstruse hindrances and accomplishing business in bounded bill can drive up transaction costs. There are rules and protocols to accretion admission to all-embracing agenda affiliation systems, which currently do not favor African countries. The amounts of online affairs basic from best African countries hardly accommodated the rules appropriate by the all-embracing agenda associations. So there charge be a way about it. Therefore, banks in Africa charge to authorize appropriate 'Merchant Accounts' for baby businesses to accredit them acquire anchored payments in adopted currencies candy in the aforementioned way as acclaim cards. Online payments will still acquire to go through SWIFT, encryptions, or added anchored sites, as PayPal to ensure able security.

Shipping:

Most civic and all-embracing bagman casework are currently able to handle aircraft to any area in the world. Business organizations can access into affiliation agreements with these postal and aircraft agencies to either get pleasure appropriate aircraft ante or beforehand added able aircraft methods that can agreement delivery. In addition, the Customs administration should accomplish accessible account of banned items, duties and fees to the business organizations. One applicable archetypal is to column their cadre at the column offices to facilitate the analysis of goods.

Government's Role

As a private-sector crusader, I animosity prescribing any band-aid that will depend on governments. But E-commerce requires bell-ringer credibility. Apart from technology, the greatest impediment African businesses face in all-embracing e-business is fraud. This is area the governments should comedy important role. Law-makers should strengthen absolute laws to axis out bribery in their countries. Bodies who beforehand on beforehand fee artifice should be put out of business. It is possible! Anything that works through technology can be chock-full through technology. It's artlessly a agenda war amidst programmers (it's like the virus and anti-virus action amid programmers). Moreover, the apple wants to see trials, prosecutions and aesthetics to accept that African countries are austere in their war adjoin corruption.

How This Will Work

For this to assignment it charge abide as one bundle. A chump does not appetite to be agitated by the backend technology and how it works. They appetite an easy-to-use, time-saving, front-end screen. As for now, cross-continental partnerships will comedy a above role in allowance businesses in Africa cantankerous the e-commerce threshold, as African businesses will still charge all-embracing partnerships to advice complete orders. PeopLink (http://www.peoplink.org/EN/) offers such a partnership. They acquire developed free, downloadable accoutrement to advice baby businesses body basic artefact catalogs, which they again upload to a searchable archive on their database, thereby alms baby businesses the befalling to account from aggregate business power.

One Stop Tech Abutment Centers:

Technology investors should additionally accede activity into one-stop tech abutment centers. For instance, in Ghana BusyInternet (http://www.busyinternet.com/) is such a one-stop IT centermost with a cyber café, alarm booths, video conferencing services, certificate services, web hosting, amplitude rental and added tech abutment for e-businesses.

Exploring E-business will advice baby businesses in Africa access their bazaar allotment in the all-around marketplace? There should be a concerted accomplishment to accomplish this happen. The Apple Bank developed a accumulating of chargeless accoutrement alleged 'SMEToolkit' to advice baby business beforehand such potentials. This can be begin at: www.smetoolkit.org

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الموضوع الأصلي : Developing E-Business For Small Businesses In Africa // المصدر : منتديات همس القلوب // الكاتب: انس


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