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| | البيانات | | عدد المساهمات : | 335 | | السٌّمعَة : | 0 | | تاريخ التسجيل : | 14/02/2013 |
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|  موضوع: Steps to Attracting Black Customers Online 6 2014
 Steps to Attracting Black Customers Online 6 2014 بسم الله الرحمن الرحيم
In the blitz to accumulate up with technology, abounding African-American business owners are so active aggravating to add the most recent accretion and whistles to their Web sites, get to the top of the chase engines, and apprentice the most recent database technology that they generally balloon this simple fact: bodies do business with added people, not computers. Understanding the accent of relationships is key to alluring African-American buyers online. Here are a few applied tips to accepting Black barter to shop for added from your Web site.
Here are a few applied tips to accepting Black barter to shop for added from your website.
Step 1: Accomplish a claimed connection... put a face on it.
Adding photos of realistic-looking bodies to your Web armpit will access your sales. Photos jump out from a page, so alike if addition aloof skims over the words, the photo will actualize a abiding impression. If you don't accept photos of your absolute advisers or customers, use banal photography.
Here are a few of my admired sources for photos:
FotoSearch
Getty Images
Corbis
Royalty-free images alpha at about $19-35 per angel and are abundant beneath big-ticket than rights-managed images. If you accept a bigger budget, you can acquirement CDs with absolute collections of African American banal photographs and illustrations.
Step 2: Establish trust.
When you airing into an establishment, you usually can acquaint appropriate abroad if you feel adequate accomplishing business there. You can see if the abode is apple-pie and able-bodied maintained, blithely lit, and whether addition affable is accessible to accost and advice you. On the Internet, your Web armpit has to do all the talking and all the handholding. If this is a abeyant customer's aboriginal appointment to your Web site, they may be ambiguous if you're a accepted business and if they can assurance you.
There are a cardinal of means to allay these fears and accord your barter accord of mind. First, accommodate abounding acquaintance advice - including a blast cardinal - on your Web site. Second, appearance a account of your area and employees, if applicable. Third, if you are a affiliate of any able organizations, such as the Better Business Bureau and/or able barter organizations, this is a abundant time to affectation your associates logos. Most importantly, affectation quotes and testimonials for your accepted blessed barter to appearance how what abundant affection articles and account your aggregation provides.
Step 3: Use the "word of mouth" network.
From the griots of Africa to barbershops and beard salons to the babble apartment on BlackPlanet.com, at the centermost of African American ability is the articulate tradition. Use this banal arrangement to your advantage, and accord bodies the accoutrement to acquaint their accompany and colleagues about your products. A abundant way to do this is with an burning "Tell a Friend" button on your Web site. Constant Acquaintance (see Step 6) includes this account as allotment of it's e-newsletter administration program.
Step 4: Arrangement with added Black Web sites.
One way to jump-start the breeze of cartage to your Web armpit is by recruiting barter from added high-traffic sites. You can shop for ad amplitude on a well-trafficked armpit that additionally attracts a aerial allotment of your ambition market. A cheaper another is to bandy ads with a business that offers articles or account that complement, but don't attempt with, your own offering. For example, if you action Web armpit design, attending for addition who offers Web armpit hosting or arrangement services. This action can assignment both with ads on a Web site, but don't discount swapping ads in anniversary business' promotional e-mail newsletter.
(NOTE: Do not bandy chump databases or lists of email addresses unless you accept specific permission from your barter to do so.)
Step 5: Accord your barter a acumen to act now.
How abounding times accept you visited a Web armpit and anticipation to yourself: "What a abundant product! I'd like to shop for it, but I anticipate I'll appear aback later." Did you absolutely go aback and shop for it? Perhaps not. Advice your barter accomplish their accommodation today: accomplish them an action they can't refuse. For example, use promotions like "limited time only", "this anniversary only", "act today and booty $10 off," etc.
Step 6: Accumulate in touch.
Remember, it's about relationships. Did you apperceive that barter who shop for online usually do so on the fourth to eighth appointment to your Web site, and not the aboriginal visit? So you'll charge to appear up with a action to get them aback to your Web armpit a second, third, and fourth time. The easiest, simplest, and cheapest method, easily down, is an e-mail list. It isn't abundant aloof to aggregate e-mail addresses on your Web armpit and at your automat contest - you accept to absolutely address and accelerate letters to the list! Strive to get your newsletter out at atomic alert a month, but if you're aloof accepting started, do quarterly, again body up to monthly, and again body up to every added week.
Here are a few e-mail account casework I like:
Aweber
Constant Contact
YahooGroups (free)
Essentially, what acknowledged online business boils bottomward to, behindhand of ethnicity, is relationships, relationships, relationships. Find allusive means to affix with your customers, and they will not alone accolade you with their loyalty, but they'll be blessed to advance the chat about your Web armpit as well.
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